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World Wildlife Fund Launches Overhauled Website
04/01/2008
World Wildlife Fund (WWF), the largest conservation organization in the world, launched a new Web site today. Check out www.worldwildlife.org.
The site was designed to feature WWF's unique approach to conservation. An integrated experience demonstrates the delicate and complex set of relationships between species, people, habitats, governments and global markets.
The site features an interactive global map, which showcases the places where WWF works and the issues WWF is working to address. Other features include stunning photo galleries with over 2,000 photographs of species, places and people, a travel section and an animal adoption center. All presented through an intuitive, engaging and easy-to-get-through interface.
In addition to simplified navigation, each page is cross-referenced so users can find what they're looking for with ease.
"Web sites are an integral form of communication," said Lesley Weller, vice president of marketing for WWF. "Since the site is the public face of the organization, we wanted it to let visitors learn about our work and the results we have achieved. We also wanted to create the best user experience possible through improved navigation and more interactivity."
"The new site has a brand new look, but more notably, has been realigned to bring WWF's core mission to the forefront," said Burkey Belser, president and creative director of Greenfield/Belser.
Greenfield/Belser worked to simplify the site's architecture, designed more than 60 unique pages, created dynamic interactive applications and developed the front-end technology for the site.
About World Wildlife Fund
World Wildlife Fund is the largest conservation organization in the world. For 47 years WWF has worked to save endangered species, protect endangered habitats and address global threats such as deforestation, overfishing and climate change. Known worldwide by its panda logo, WWF works in 100 countries on more than 2,000 conservation programs. WWF has 1.2 million members in the United States and nearly 5 million members worldwide. For more information on WWF's conservation efforts, visit www.worldwildlife.org, or contact Kerry Zobor at kerry.zobor@wwfus.org.
About Greenfield/Belser
Greenfield/Belser is a national leader in brand strategy and design services for businesses and organizations. From offices in Washington, D.C., New England and Southern California, more than 50 designers, copywriters, account executives, Web developers and others work together to provide fully integrated brand strategies. Greefield/Belser has recently launched a comprehensive green initiative including purchasing carbon offsets, printing promotional materials through a carbon-neutral printer and establishing a recycling program within the office, to name a few.