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Google Goes Old School
Posted on August 21, 2009 at 2:25 pm
Much has been written by many about the shift from traditional to online advertising, including us. In previous posts, we shared the logic and Google-fueled numbers behind the trend, along with advice for what to do about it.
Amid all the understandable new media clatter, this article caught my eye the other day in The Boston Globe, “Google uses billboards to attract new clients.”
The Globe’s technology reporter looks at a four-city billboard campaign that promotes Google Apps to corporate IT managers. In addition to Boston, the billboards are also appearing next to major highways in New York, Chicago and San Francisco.
And your point is? Google’s own advertising is an ironic and important reminder that old school media, like billboards, are still very much a part of the smart marketer’s mix of tactics. So yes, get on the new media train, but don’t miss an opportunity to get your message seen at a busy commuter rail station or in other traditional places your competitors are abandoning.
Final note: I was reading the print version of The Boston Globe when I saw the Google article. Call me old school.
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Joe Walsh
Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.