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  • Next Webinar (Part 1 of 3): Finding and Choosing Professionals on the Web

    By and

    Posted on January 25, 2010 at 6:22 pm



    Join us for our next Webinar:

    Finding and Choosing Professionals on the Web
    (Professional services buyers speak again)

    Wednesday, February 17; 2:00–3:00 PM EST

    Gather the facts behind executive-level usage of the Internet as a tool to find information and inform choices about professional services providers. This seminar presents Greenfield/Belser’s and The Brand Research Company’s recently completed findings drawn from an online survey of executive-level buyers of accounting, consulting and legal services across the U.S. It covers how, where and what they search for online as they consider firms like yours.

    Join Burkey Belser and Sue Stock Allison on February 17th at 2 PM as they share these primary research results and insights about how to adapt your Web site and digital strategies to align with buyer habits. All delivered in a 60-minute Webinar on your own desktop.

    You will learn that executive-level buyers are online in droves and…

    • Why search engines are critical and which keywords they target
    • How online behavior has changed offline habits in the past five years
    • Which Internet sources are considered the most important in their searches
    • Why the quality of your Web site is critical
    • The path buyers take when they reach your site
    • How they are using social media, blogs, video and your e-communications
    • And more critical information about your buyers online.

    Register Now! Reserve your Webinar seat at: https://www2.gotomeeting.com/register/586345346

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Brand Thinkers

Burkey Belser

 Burkey Belser

Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.

Sue Stock Allison

 Sue Stock Allison

Sue Stock Allison, managing director of The Brand Research Company, has conducted market research for professional services firms, major corporations and associations since 1984.

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