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Archive for January, 2010
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Artful Search Ad Science
Posted on January 12, 2010 at 11:50 am
Now that we are past the holidays and back to work on our 2010 marketing plans, I thought this quick post and link to an article from The New York Times, “The Science of Managing Search Ads,” was timely. One, because it has to do with critical B2C sales during the holiday. And two, because [...]
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Conceiving and Raising Brands
Posted on January 8, 2010 at 3:31 pm
Lately—well, in the last 20 years or so—we’ve noticed many of the brands we’ve created go astray. All the money, time and effort spent in creating the brand is forgotten, as the brand grows older. Recently—well, in the last year or so—we’ve determined to take a close look at this drift in order to help our clients sustain their brands.