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  • Social Media, Haiti and Your Firm’s Efforts to Help

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    Posted on January 19, 2010 at 3:39 pm



    Nielsen’s BlogPulse reports “unprecedented 3% of all total blog content” dominated by Haiti earthquake.

    Last week’s devastating earthquake in Haiti has put a spotlight on both profound suffering and incredible generosity. The official White House Twitter feed reports that $8 million dollars has been donated through online channels alone to the Red Cross (this is through $10 cell phone-debit donations by texting HAITI to 90999). Social media channels, especially Twitter, have proved instrumental not only in providing coverage of the disaster, but also in helping to find survivors, locate family members and raise needed funds. More than traditional media ever could, eye witness blog posts, Twitter feeds and video footage have reached and involved more people around the world because they are direct, unfiltered and immediate.

    In the world of law firms, two managing partners of large firms here in D.C., Stuart Pape with Patton Boggs and Bruce McLean with Akin Gump, recently announced $50,000 donations towards Haitian relief efforts with additional donations to come from the firms to match employee donations. Such efforts are admirable and generous and worth broadcasting as they encourage further generosity from employees, other firms and clients. Peer pressure can be a good thing at times, and using your firm’s social networks (be they blogs, Twitter feeds or LinkedIn rings) to broadcast corporate philanthropy further supports the causes you believe in.

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    Comments

    Comment from Nanther Thangarajah January 20, 2010 at 12:22 am

    Always been curious about Nielsen’s foray into web metrics. For example, in this case, what’s acceptable as timely?

    As of writing this, the latest results were from Jan 18 – almost 36 hours ago. I can understand for ex post facto analysis, you would need such trending, but if you call the service “BlogPulse” would I be wrong to expect accurate, reasonably near-instant results? Most of the results and trending I see, are about 24hours old.

    Just curious.

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Gayatri Bhalla

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

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