Brand Thinking
Trending Topics
Advertising App of the Week Blogging Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web Development website designBrand Thinking Blog
Recent Posts
-
Walking to Work
Posted on January 22, 2010 at 10:54 am

So I got this mini HD video camera over the holidays, and I’m obsessed. My mind is spinning with ideas for videos as I film clips that I edit later on my desktop. Short movies to post to YouTube and my iPod. Ahh, technology! In this particular video sketch, I decided I would record my walk to work from my apartment in Adams Morgan to my office at Greenfield/Belser near Dupont Circle.
Initially it was a simple experiment in how to actually use the camera. But I found my four-minute walk to work in the morning through a camera lens gave me an entirely new perspective on everything I routinely ignore. Making the familiar fresh is a part of what great design is all about. Not that this even pretends to be great video but what surprised me is that there is actually some suspense in this handheld, very shaky walk. Bottom line: Authentic video that’s personal can match up with high-production video and open inexpensive opportunities for your organization. It can add warmth and personality to an otherwise ordinary corporate day.
Comments
Write a comment

Comment from Gib Ries October 5, 2012 at 2:26 pm
I had the same epiphony when my daughter changed schools and we lived close enough for her to be a “walker”. My neighborhood, a place I was familiar with as I would drive through on the way somewhere, became a whole new world when viewed through the eyes of a third grader. While not video – it is the act of looking at the familiar with new eyes – a lesson that can be valuable to all activities.