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Sometimes Perceptions Are Better Off Embraced
Posted on July 21, 2010 at 3:24 pm
My brother-in-law had our 13-year-old son Cole on a camping trip in Lily Bay, Maine—near the Canadian border—with his cousins last week. This shared shot (from my home state) speaks to brand essence in that part of our world, no?
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Joe Walsh
Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.