brand thinking blog

Brand Thinking Blog

Recent Posts

  • Make Paid Search Ads Work Better

    By

    Posted on October 20, 2010 at 1:07 pm

    Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy!

    Make Paid Search Ads Work Better
    Here’s how to optimize your SEM campaign:

    1. Determine your budget – the number of keywords and how competitive those are will give you a cost range.
    2. Put together the right combination of keywords.
    3. Write ad copy that requires specific action.
    4. Analyze when visitors click on your ads and adjust your campaign parameters accordingly (e.g. based on time of day, week days only).
    5. Develop landing pages based on the keywords.
    6. Offer paid search visitors an incentive for clicking (e.g. a white paper, an article, a chart).
    7. Link your Google Analytic and Google AdWords accounts so that you can analyze the campaign and conversion data.
    8. Optimize your bids to make sure you’re allocating more budget to the best performing keywords.
    9. Test a few versions of the ad copy and landing pages.
    10. Create a follow-up communication stream to continue talking to leads who come in from this channel.
    11. Apply your learning on keywords to your SEO strategy.
    12. Work with us to develop your keyword strategy, custom landing pages, digital thought leadership and plain-English reporting.

    Stay tuned for out next post!

    Tags:
    , , , , , , ,  


    Comments

    Comment from @squigster October 20, 2010 at 2:57 pm

    great image!

    Pingback from Digital Cookbook: Make Banner Ads Work Harder November 10, 2010 at 10:15 am

    [...] Make banner ads work harder Increase the efficiency of your online advertising: [...]

    Pingback from Brand Thinking » Revealed: Google’s most expensive keywords May 1, 2012 at 2:27 pm

    [...] you haven’t already thought about a pay-per-click campaign or search strategy, this infographic demonstrates why you need a “long tail” keyword approach instead of relying [...]

    Write a comment





Brand Thinkers

Gayatri Bhalla

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

Connect With Us