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  • How to Blog

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    Posted on November 18, 2010 at 9:50 am

    Each week we share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy!

    How To Blog
    Blogs are becoming a common entry point for online visitors, often outpacing your homepage. Because blogs are updated more frequently and have greater inbound and outbound links, they are often returned higher in niche search engine results. Here are some tips for creating and maintaining a blog.

    1. Share the burden of creating and refreshing blog content by recruiting multiple authors for your blog.
    2. Create a posting schedule and enforce it. (A blog is a like a diet – occassionally you’ll fall off the wagon, but it’s important to dust yourself off and get right back to it.)
    3. Track blog traffic and share the results with your blogging team.
    4. Monitor and respond to comments. You can moderate the comments to delete the irrelevant ones.
    5. Meet quarterly to review your progress, content calendar and recruit new bloggers.
    6. Work with us to promote your blog in print and online.
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    Comments

    Pingback from Taking Our Own Medicine: A Blogging Prescription December 7, 2010 at 4:42 pm

    [...] a concerted and strategic effort to revitalize our blog for the fourth quarter of 2010. We took our own medicine: put together a content calendar, assigned topics, encouraged and rewarded broad participation, and [...]

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Brand Thinkers

Gayatri Bhalla

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

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