brand thinking blog

Brand Thinking Blog

Recent Posts

  • Make Banner Ads Work Harder

    By

    Posted on November 10, 2010 at 10:14 am

    Each week we’re going to share some brief, practical ways to integrate your online strategy with your marketing plan. Dig in. Enjoy!

    Make banner ads work harder
    Increase the efficiency of your online advertising:

    1. Display your banner ad on sites that have a network of media properties, not just the one website.
    2. Analyze the campaign data provided by the host website to make sure you are reaching the right audience.
    3. Make sure your ads have a specific call to action that you can track.
    4. Use behavioral targeting to customize the banner ad message and placement.
    5. Test a range of ad sizes, page placements, and content (e.g. video or static image).
    6. Have us design and track your ads.
    Tags:
    , ,  


    Write a comment





Brand Thinkers

Gayatri Bhalla

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

Connect With Us