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Google Trips, Then Recovers
Posted on December 2, 2010 at 3:43 pm
Did you see the article in Sunday’s New York Times article about the unscrupulous merchant who raised his Google rankings not by giving great service, but by doing just the opposite? In regards to ranking sites, Google has not cared whether the conversation was about Britney Spears’ open-wide taxi exits or Nelson Mandela’s inaugural address. I know this, but I was infuriated to learn that doing the wrong thing could trump doing the right thing, particularly since we offer our clients SEO services. I wasn’t sure this was a club I wanted to belong to. An interesting ethical dilemma-do you advise your clients to act badly in order to improve their rankings? Of course not, you say, but then are we working against our clients’ interests?
Fortunately, that sloppy dilemma need not be resolved. Yesterday, Google announced that it had changed its algorithm to spot and demote the ranking of bad actors. Still true to its motto, “Do No Evil,” Google has acted like a model citizen, in my opinion. Now on to the Groupon thing.
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Burkey Belser
Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.