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Site of the Week: Demo Slam
Posted on December 6, 2010 at 1:27 pm
Website: DemoSlam.com
Lessons to be learned from this site:
Wish you could show the world what your firm does without having them read a long, written out description of your practice areas? This week’s site of the week, DemoSlam.com does just that, showing viewers how to use different Google products through tutorial videos created by both Google users and employees. The site engages users with very short, 15-30 second videos explaining the simplest of things such as changing your Google screen image and using Google to translate websites. Viewers are engaged long enough to learn the concept and explore Google’s functions.Consider this example of short, tutorial videos when contemplating how to showcase your practice areas, offices or other things on your website. Engage users and they will stay on your site.
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Burkey Belser
Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.