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  • Spice Up Your Offices

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    Posted on December 23, 2010 at 12:16 pm

    Spice Up Your Office (pages)
    If location and/or local relationships are critical to the firm’s marketing strategy, then strive for office pages that provide more than directory assistance (address and phone number).

    1. Visually demonstrate the firm’s geographic reach on the office landing page, because a picture or chart or map is worth, well, you know what.
    2. Emphasize local content and cross-link to the relevant service areas, staff biographies, news and events.
    3. Consider a welcome video from the local office’s managing partner.
    4. Be sure to provide the amount of local translation that is appropriate for the country or culture (some demand full translation, others partial).
    5. For out of town visitors, share information on hotels and restaurants close to the firm’s offices, but don’t be the Chamber of Commerce – be selective and personalize what you share.
    6. Include an easy to locate map – preferably Google or Mapquest – and office contact information (seems obvious, but the key is making contact information easy to find, especially on location pages that have more robust local content).
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Gayatri Bhalla

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

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