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Taking Our Own Medicine: A Blogging Prescription
Posted on December 7, 2010 at 4:42 pm
A taste of our own medicine . . .
Our studio made a concerted and strategic effort to revitalize our blog for the fourth quarter of 2010. We took our own medicine: put together a content calendar, assigned topics, encouraged and rewarded broad participation, and now we’re sharing the results.
In month one, we saw a 200% increase in people coming to our website as a result of our blog – a mix of both new and returning visitors. The biggest source of our blog traffic was Google, meaning that our blog has directly increased our SEO. Our most popular post was Digital Recipe #3: Making Paid Search Ads Work Better.
We’re thrilled with the results. Next on our agenda: optimizing the keyword strategy (purposefully) of our posts, encouraging greater commenting and interaction, and maintaining this momentum.
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Burkey Belser
Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.