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• Create the Best Career Section

  By Gayatri Bhalla

  Posted on January 21, 2011 at 9:26 am

  

  The Careers section needs to demonstrate the personality and culture of your firm in a unique way.

  1. Show what it’s like to work for the firm; don’t just list the openings.
  2. Put the firm’s story in the mouth of its partners, associates, alumni and staff, but do it creatively.
  3. Use video, animation and graphics to tell your firm’s story. But beware! No one wants to listen to a seven-minute video of a talking head.
  4. Make it fun and engaging; this is your chance to show your firm’s most relaxed side.
  5. Incorporate social media, especially in this section of the site.
  Tags:

  Digital Cookbook, Recruiting 

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  Pingback from Brand Thinking » Create the Best Career Section | higheredulinks.com January 31, 2012 at 2:21 am

  [...] See the article here: Brand Thinking » Create the Best Career Section [...]

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