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• Overheard at Marketing Partners Forum 2011

  By Gayatri Bhalla

  Posted on January 21, 2011 at 3:02 pm

  

  Hopefully you were able to hear my panel on social media this week at the Marketing Partner’s Forum in Phoenix, AZ. Here are some comments overheard from the conference:

  • “This is the most unhappy group of in-house counsel I’ve heard in years.”
  • “Remember: you are not just competing with other outside counsel – it is just as often with in-house counsel for the work.”
  • “I will never turn down an opportunity to attend a training session offered by my counsel. Do an industry-wide event – I’m happy to sit next to my competitors.”
  • “Go the extra mile to become an expert in your field – you’ll end up with clients for life.”
  • “Being a problem solver, always driving to results, and giving me actionable information – those are the qualities that make you a “go to” attorney, not necessarily your industry expertise.” (Yes, we noticed the contradiction too.)
  • “Firms should stop trying to be all things to all people.”

  For a great summary of tidbits from this conference, look for Tweets with the hashtag #MPF11.

  Tags:

  Events, Facebook, LinkedIn, Social Networking, Twitter 

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  Pingback from Tweets that mention A nice collection of key takeaways from #MPF11 at: — Topsy.com January 27, 2011 at 5:25 pm

  [...] This post was mentioned on Twitter by Greenfield/Belser, Gayatri Bhalla. Gayatri Bhalla said: A nice collection of key takeaways from #MPF11 at: http://ow.ly/3Lzqg [...]

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