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  • Showcase Your Events

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    Posted on January 5, 2011 at 12:32 pm

    Showcase Your Events

    The events you publicize need to be relevant, informative and easy to find.  And if you really believe they are valuable, promote them with care online.

    1. Sell future events hard -”advertise” them throughout your site and social networking efforts.
    2. Preview what the event will be like and why it matters with a crisp and clear explanation of what the attendee will learn or otherwise gain.
    3. On the flip side, sell and leverage the content of past events with video or podcast sample recordings
    4. Link to relevant news articles, case studies, and service areas.
    5. Showcase the staff biographies of those speaking at the event.
    6. Add social networking links to encourage others to share event details.
    7. Share testimonials and attendee critiques.
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Brand Thinkers

Gayatri Bhalla

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

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