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Bring Print to Life
Posted on February 15, 2011 at 9:34 am
Want a thrill? Go to www.gbltd.com and click on our 2010 Annual Review. You can (1) turn the pages, (2) zoom in on text, (3) see websites come alive just like Harry Potter’s Daily Prophet or (4) link directly to websites and, finally, (5) use a magnifying glass to get in closer to the page.
Use this tool to bring your own print materials to life. Or consider animating online information like charts, graphs, process diagrams or maps. The wow factor may be reason enough to animate your material but we believe that making your material interactive increases visitor “stickiness,” improves learning and creates a memorable impression. Ordinary is not enough anymore as the Internet approaches television in the quality of user experience.
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Burkey Belser
Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.