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For Better Design, Stay On the Grid
Posted on February 9, 2011 at 11:15 am
Grid systems bring visual structure and balance to create great designs in corporate materials. Grids are useful for organizing and presenting information. They can enhance the readers experience by creating predictable patterns for people to follow. SmashingMagazine.com said it best, “A page without a grid is a usability nightmare”. The advantages of using an underlying grid in designs include:
- Produce your design quicker by following an established structure.
- Brand extension and the visual consistency becomes easier with guidelines to follow.
- Helps maintain standards across multiple mediums.
- Help maintain standards throughout a company with multiple offices.
- Takes the guess work out of design.
Next time your firm is designing a new piece, think about setting up a grid as step one. You’ll definitely reap the benefits of saving time, being consistent and producing a sharp product.
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