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• How to Blog-The Second Course

  By Gayatri Bhalla

  Posted on February 9, 2011 at 12:19 pm

  

  Earlier we wrote about the basics of blogging – consider that a first course. Here’s the second:

  1. Write about what you know AND have opinions on; news comes from a newspaper; blogs offer a mix of news and opinion. This is where you demonstrate thought-leadership.
  2. Tap into the company intellect–write posts that combine two practice groups’ perspectives.
  3. Have a brand voice. We maintain a consistent style and voice throughout all our posts. This helps ensure a cohesive experience–no matter which topic we are covering or who is writing about it.
  4. Keep it concise–2 to 3 paragraphs, max.
  5. Be conversational–write the way we talk.
  6. Always link to the original source of the content–period.
  7. Use images and video whenever possible–it captures more readers’ attention.
  Tags:

  Blogging, Digital Cookbook, Innovation, Marketing, Online Communications, Thought Leadership 

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  Pingback from The Best Thing to Do with Good Advice Is Pass It On – Attorney at Work February 11, 2011 at 10:31 am

  [...] it, click on over to the site, which is designed to teach as well as inform. And check their blog, Brand Thinking, too, for the second installment in their “How to Blog” [...]

  Pingback from Tweets that mention Brand Thinking » How to Blog-The Second Course — Topsy.com February 16, 2011 at 1:03 pm

  [...] This post was mentioned on Twitter by Rob Benwell, Gayatri Bhalla. Gayatri Bhalla said: How to blog, the second course – another Digital Cooking recipe by @gbhalla http://ow.ly/3XzOV [...]

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