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  • New Content Management System Transforms User Experience

    By , and

    Posted on February 23, 2011 at 11:20 am

    Version 6 of Point & Clique is an entirely new content management engine that puts marketers in firm control of their website with a transformed user experience powered by intuition. Based on over ten years of experience with earlier systems and 30 years of experience branding services, we have redesigned the philosophy, structure and interface to reduce friction, frustration and suffering usually associated with CMSs. Users applaud the comfortable handling and remarkably friendly dashboard. Developers will appreciate the elegantly themed structure. Take it for a test drive and you’ll agree.

    Creating content is hard, but publishing it is now easier and more intuitive.

    1. Enter content with a best-in-class interface. No matter how you cut it, entering content in a website is tedious work. But going through multiple steps with multiple clicks makes tedious work a nightmare. Point & Clique v6’s intuitive interface is easily learned and even easier to use.
    2. Relate content with less work, more flow. Prove your expert credentials with easy-to-relate articles, speeches, awards, case studies. etc. Make the organization shine and drive the reader deeper into your site with related content.
    3. Manage content across all media. Content is no longer defined as words. Now your content includes media in multiple forms—photography, illustration, videos, PDFs and other document types. V6 manages them all smoothly, allowing you to grow your media library in a central location.
    4. Preview content. Yes, you did that right! What could be worse than to enter and relate content for a dozen pages only to find out that you’ve done it incorrectly? V6 allows you to preview your work as you go along. There’s less chance of a mistake from the outset.
    5. Optimize content with friendly URLs, metatags and keywords. Optimizing your website is another chore made simpler with v6 SEO tools builts right into the content management system. Yes, you want your brilliant site design to be noticed, but you’ll never be noticed unless you get found.
    6. Master content today and tomorrow. As you grow, v6 grows with you, allowing you to easily add pages that match existing templates throughout the site. Also, with its intuitive interface, drop-down menus, robust help pages and a growing library of video tutorials that cover every task, new hires can get up to speed quickly. Training and retraining are in your rear view mirror. Even your content  entry errors are called out with instructions on how to fix problems on the fly.

    To find out more about Greenfield/Belser’s Point & Clique, visit www.pointandclique.com or contact us to set up a demo for you!

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Brand Thinkers

Burkey Belser

 Burkey Belser

Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.

Gayatri Bhalla

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

Joe Walsh

 Joe Walsh

Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.

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