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  • Services Branding Power Leads Its Clients By Example

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    Posted on February 2, 2011 at 6:00 am

    gbltd.com Champions the Interactive Experience
    Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and helped its clients realize a more unique approach to B2B branding—online and off. With the launch of its new website, Greenfield/Belser has created an online blueprint for an interactive experience that leads by example and teaches clients how to make the most of their website investments.

    The keys to looking sharp online
    gbltd.com     reflects the lessons the brand strategy and design firm shares with its leading law, accounting, consulting and other relationship services clients. It features: • An interactive homepage with call outs showcasing its clients’ brands, relevant articles, timely research and instructive case studies;

    • A purposeful mix of substantive information delivered with a variety of media, from engaging videos, interactive games, and visual links;

    • Eye-catching graphics and photos that illustrate Greenfield/Belser’s brand thinking and client accomplishments across a range of capabilities;

    • Rich and regularly updated Brand Thinking resource center that offers thought leadership and practical advice through a blog, monthly Big Ideas section, Digital Cookbook recipes and more;

    • A custom content management system (Point & Clique v6) built specifically for professional service providers.

    A custom-built home
    Greenfield/Belser’s President, Burkey Belser sums up the effort: “Our goal is to lead by example with innovative design and intuitive, easy-to-understand navigation. We believe we’ve built a custom home that inspires and informs.” Adds Principal and Creative Director Joe Walsh, “Our designers, writers, technologists and account executives partnered to create a site that teaches the fundamentals of web and brand leadership. Hopefully, our clients and prospects will gain from our perspective and have some fun along way.”

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