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Power to the People
Posted on March 1, 2011 at 4:17 pm
As a self-proclaimed foodie, there are few things I enjoy more than going to a fantastic restaurant, having a delicious meal and telling everyone about my incredible find. I take my duty as a foodie very seriously and therefore, when I recently visited New York City, I knew I couldn’t eat at the run-of-the-mill tourist stops. I needed something unique, something I could tell my friends and family about. So where did I turn when my own knowledge was limited? The internet of course! Seems like a logical choice, but I was surprised to see how many people voice their opinions online (both good and bad!) after visiting everything from dry cleaners to 5-star restaurants. My mini-vacation ended up being shaped by the reviews I read as I roamed the city. Decadent cuisine? Superb cannolis? Sign me up! I walked 2 miles out of the way just to eat at a place because the reviews were so fantastic. Now that’s the power of the people!
Let’s translate this to your firm. When a potential client goes to a review site (i.e. Martindale, Vault, AVVO…among others), what types of reviews are they reading? Are you even listed? Word-of-mouth marketing has expanded in the digital age to include the words that are said about your firm online. Reviews can either help you or hurt you, and while we are not suggesting to fluff up your own reviews, you should be aware of what people are saying, what prospects are reading and how it might influence that next big deal.
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