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Site of the Week: Corbis 365
Posted on March 30, 2011 at 8:05 am
Website: www.365.corbisimages.com
Lessons to be Learned:
I’m sure you have a wall calendar hanging in your office that your insurance company mailed a few months ago. What does it look like? Some basic, unappealing stock photos? Do you forget to even turn it each month? Corbis has taken a twist on the common calendar, creating a digital calendar that 1) gives you a piece of history each day and 2) catches your eye with exquisite photos of people, places and art.A closer look at Corbis’ site shows it’s actually a giant sales pitch for their products. Instead of listing the vast array of photos in their collection like other typical photography sites, they integrate their products in a manner that viewers don’t feel like they are being sold to, but are simply enjoying a visual reminder of history. Not a bad idea!
As you look at your firm’s services sections, think about how you are selling yourself and if there is a more creative way to do so. Perhaps it means more visuals? Maybe tell a story with video instead of plain old text? Take a lesson from Corbis and think outside of the box to showcase your services.
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