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Brand Thinking Blog
Posted on March 7, 2011 at 11:45 am
Lessons to be Learned:
No, print is not dead but try getting a paper sample to test your creative instinct that your annual review would look better on an uncoated, rather than coated, stock. Paper companies have consolidated and disappeared from the local scene. Local distributors ignore anyone not needing a railroad car of paper. What’s a girl to do?
Neenah Paper has an answer and it’s online. A paper selector begins with color, follows with texture then leads you to your ultimate paper choice. Fantastic. Well, kinda. You can get a paper sample sent from the site after a few days but is anyone out there not struck by the remarkable irony of this transaction? O, Neenah, nonono.
We still believe in print and so do our clients. In fact, we receive so few things in our office mail these days, that great direct mail can make a big hit with prospects. Even this site proves that the Internet is not a magic bullet to answer all your marketing needs. Make a note of that on 70# Classic Crest.
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