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Brand Thinking Blog
Posted on March 16, 2011 at 9:32 am
It appears social media is changing interpersonal relationships today. Due to the growth of Facebook, LinkedIn, Twitter and other social media outlets, people now “feel more connected to one another on a more intimate level,” despite the fact they may have never met in person or met only a few times.
Based on all of the personal information we share, we apparently relate more quickly to new friends. You friend my friend, then quickly become my friend. Cowabunga! When walking into a social gathering, instead of thinking someone just looks familiar, we question if we are Facebook friends or have any mutual acquaintances that may bond us.
This is reinforced in the business world seeking prospective clients and employees. When you are pitching to someone, do you look into their background before meeting them? Do you search social media sites such as LinkedIn or even Facebook to see what common links you may have? Creating personal relationships and connections often helps close a deal. Don’t ignore social media as you expand your relationships. Use it to your business advantage.
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