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  • The Interactive Experience

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    Posted on March 17, 2011 at 9:36 am



    Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and helped its clients realize a more unique approach to B2B branding—on and off-line. With the launch of our new website, gbltd.com, we’ve tried to create an online blueprint for an interactive experience that leads by example and teaches clients how to make the most of their website investments. Watch and learn how we used our research to design a website that makes our firm unique.

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Brand Thinkers

Gayatri Bhalla

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

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