brand thinking blog

Brand Thinking Blog

Recent Posts

  • Why Blog–The Third Course

    By

    Posted on March 3, 2011 at 10:14 am

    Building upon the operational elements of blogging and some tips on what to blog about, here’s the rationale for why to blog, to help this tactic gain traction in your organization:

    1. Blogs are a core element of your SEO strategy. Because blogs are updated more frequently than your website, every time you update your blog, you invite Google to crawl your site.
    2. Blogs are an easy way to generate more interlinks, another important element in SEO.
    3. Blogs are likely the ONLY part of your site that enable client interaction–readers can post comments and questions and use social media sharing tools to forward an interesting post to others. If you don’t have a blog, you’re effectively shutting down this avenue of communication.
    4. Blogs are viral by nature–with one click, a readers can share your ideas with others while you still get the credit. Think of it like as digital word-of-mouth.
    5. You’d be hard pressed to find an easier, more cost-effective channel to get your thought-leadership out into the market than a blog. Blogs function as a form of digital PR because they are broadly distributed and easy to share.
    6. Blogs are fast overcoming your homepage as the main point of entry to your website–this blog does exactly that for our own site.
    Tags:
    , , ,  


    Comments

    Comment from Joseph March 23, 2011 at 6:31 pm

    What link are best? blog or forum commenting?

    Write a comment





Brand Thinkers

Gayatri Bhalla

Gayatri Bhalla, Principal of Interactive Marketing, has over a dozen years of experience in the interactive marketing and strategy disciplines. She brings a depth of understanding and experience with new media platforms and knows how to marry marketing with meaningful technologies.

Connect With Us