Brand Thinking
Trending Topics
Advertising Blogging Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry LinkedIn Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Print Communication Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web DevelopmentBrand Thinking Blog
Recent Posts
-
A New Generation of Technological Interaction
Posted on April 7, 2011 at 11:19 am
There’s a good chance that you’ve come across an already widely adopted “next-gen” technology, whether it’s a touch screen, artificial intelligence or motion tracking. While the majority of these new technologies are still being used for entertainment purposes, more and more researchers and hobbyists are finding uses for them in our everyday lives. What once was just a novelty is now becoming the norm, making it all the more important to adapt our work process and evolve our thinking about how we design a user experience.
With each new iteration of software, the programs we use become faster, more capable and even more aware of the tasks we’re trying to accomplish, all of which translates into more time available to devise better concepts and strategies. As input technology improves, more of our work will move from traditional desktops to digital drafting tables and tablets, essentially bringing our industry back to it’s origins. It’s a fascinating prospect to say the least, and it will be interesting to see how quickly the transition is made.
The biggest advantage of all of this new technology will be the interactive and immersive component. Things that are already implemented on touch screen devices like swipe and pinch to zoom, give the end user a more immediate sense compatibility. With other input devices that involve motion tracking, the ability to interact in a digital world in the same manner you do with the real world, will create an even greater sense of immersion. Then it’s only a matter of time before that too is improved upon. As this technology becomes standardized and commonplace, you’ll start to see it used in all aspects of life, and that’s something to both look forward to and prepare for.
With this next generation of technology standing at your firm’s doorstep, you don’t need to rise to the challenge alone. We have the skill-set and tools to stand with your firm as you open the door.
Write a comment
