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ABA Is Clear On Calories
Posted on April 1, 2011 at 8:43 am
Clear on Calories “Journey” TV Ad from American Beverage Association on Vimeo.
The American Beverage Association enlisted Greenfield/Belser’s help for their “Clear on Calories” initiative. The result, a simple yet effective display of calorie counts on beverages across the country. Watch their new commercial above that showcases their new initiative and read the full story at AmeriBev.org.
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Burkey Belser
Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.