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Digital Cookbook 2011
Posted on May 16, 2011 at 3:46 pm
This year’s story is a refrain of the last: “Every time we, as marketers, think we’ve seen it all, we see it again; something new, that is.” Last year we were pounding the table about SEO and SEM—those ingredients simply had to be in your cupboard. Now, just as the services world is beginning to perk up and take notice, another challenge has risen to which we must attend…The world is going mobile. And much faster than we imagined.
By 2013, the Internet will be accessed by mobile devices more often than by desktop computers. But what is your next step? Should you run to the kitchen and create another app to add to the millions already out there? Or is your time better spent elsewhere?
(By the way, we’ve just begun with the metaphors. Hang on to your apron!)
Digital Cookbook 2011 will tell you how to serve up the best menu, even with meager resources. Expect to keep hearing about the slightly more familiar eTerritory of websites, SEO and SEM. As with our Digital Outlook 2010, our goal is to bring you up to the minute so you can make a solid case for your next marketing step. We’d also like to alleviate your anxiety on the one hand while encouraging you to ratchet up your efforts on the other. Our groundbreaking study in 2002, Why Firms Fail, Why Firms Succeed, determined that only 43% of the business issues that firms thought critical to their survival really were. We want you to focus the right dollar on the right problem. Then, relax and enjoy the meal. You’ll have done all you can.
To download your copy click here.
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Brand Thinkers
Burkey Belser
Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.
Joe Walsh
Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.
Pingback from Brand Thinking » Greenfield/Belser wins International Design Awards April 30, 2012 at 9:15 am
[...] Greenfield/Belser has won three graphic design awards in the 2011 International Design Awards! Greenfield/Belser took the Gold and Bronze for its ad campaigns for firms Parker Poe and Gesmer Updegrove, respectively, and the Silver for Greenfield/Belser ’s own digital cookbook®. [...]