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Getting your (company name here) emails read
Posted on June 15, 2011 at 4:09 pm
We tend to have clear and loud opinions on marketing copy. For instance, we are devout believers in copy that is distinctive, not descriptive. No surprise there since our business is making things and clients unique with all our tools, including copy. But we’re also devout about research. And a recent piece of research shows that when it comes to email marketing, descriptive headlines rule.
This study, which examined 40 million emails sent by MailChimp customers found the ones with the highest open rates described the subject of the email. The research is a quick read and good advice for all our clients invested in delivering alerts and seminar invitations by email.
http://mailchimp.com/resources/research/email-marketing-subject-line-comparison/
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Brand Thinkers
Joe Walsh
Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.