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  • The Importance of SEO

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    Posted on June 2, 2011 at 11:39 am

    Our firm hosted a day-long SEO training session last week in our DC office given by Max Thomas, the straight-talking CEO of our SEO partner, ThunderSEO.

    Much to reflect on and report from that highly informational and provocative session about the state-of-the-art and science of SEO, but here are some of the facts that pried my eyes wide open:

    • Worldwide, we conduct 88 billion searches per month on Google. That’s 34,000 per second, 2 million per minute, 121 million per hour and 3 billion per day.
    • 57% of Internet users search the web every day and 47% of daily searches are for products and services.  And yes, our own research shows that those searchers included executive level buyers of professional searches.
    • When search results are returned, the organic search returns are clicked on 90% of the time.
    • When searchers click through those results, the top three listed returns earn 62.5% average percentage clicks and the top 10 earn 89.9%.

    I’m not an SEO expert and share some generational skepticism of the “field,” but these numbers make a compelling case for the importance of a high performing SEO program as part of a healthy integrated marketing mix – online and off.  Don’t you think?

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    Comments

    Comment from Winnifred Lebrecque March 19, 2012 at 3:57 pm

    HEy Thanks ..it helped me a lot..:)

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Joe Walsh

 Joe Walsh

Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.

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