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Brand Thinking Blog
Posted on July 8, 2011 at 11:03 am
Earlier we talked about the introduction of Google+ and some basic information about the site for personal use. The next step is evaluating what Google+ means for businesses and their brands.
The obvious comparison is Facebook Fan pages that businesses can create to allow consumers to “like” them and thus link the product or brand to their individual profiles.
For now, while a company can launch a Google+ profile (some already have, e.g., Ford), there’s no way to differentiate between a Google+ regular user profile and a business’ profile, unlike Facebook which has had both personal pages and company/product pages in place for some time.
According to Mashable (the social media blog), Google has this distinction in the works. Google “is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords,” and is asking businesses to hold off until this aspect is completed before creating profiles. Will it be worth the wait? “How users communicate with each other is different from how they communicate with brands,” a Google spokesman said.
Bottom line: Brands will have to wait a bit before being able to connect to consumers as they do with Facebook Fan pages.
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