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What is a Brand?
Posted on July 18, 2011 at 11:15 am
We’re now into our third decade of research, strategy and design helping professional and other relationship service providers build and improve sharp brands. All these years later, we still encounter, on a daily basis, questions about what a brand is. The best definition we’ve heard is “it’s a unique identity based on a promise of value different than others.” Sounds simple enough, but the confusion still lingers. Against that backdrop, I really enjoyed reading this post in Harvard Business Review’s Blog Network. Hope you find it helpful, too.
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Joe Walsh
Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.