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Flood the Market, or Target Your Buyers?
Posted on August 29, 2011 at 9:39 am
Professional services firms ask us what they can do to have their ads seem as familiar as those of companies that shower the Web with ads that everyone sees. Even more important than the issue of cost is the question: Would a flood of ads be their most effective strategy?
Or is precise targeting more effective? The technology available in the digital space has changed the advertising game forever. We can reach the exact audience you are looking for—by geography, industry, income, job title, political affiliation…the list goes on. We can target people who have used a specific medicine or own a certain type of car! Why shower the Web when the technology is there to target your specific audience?
Fifty thousand impressions delivered to the right audience yield a better response than a million to the undifferentiated world.
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