Brand Thinking
Trending Topics
Advertising Blogging Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry LinkedIn Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Print Communication Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web DevelopmentBrand Thinking Blog
Recent Posts
-
Accenture Looks Ahead
Posted on November 28, 2011 at 1:34 pm
Here’s one of our favorite marketing maxims: “executive level buyers of professional services want to know who you worked for, what you did and how it turned out.” We’ve learned this refrain from scores upon scores of professional service buyer interviews. The trick in good communications is sharing this information in a way that breaks through the clutter and is more about the client than the firm.
This week, Accenture tries to accomplish both goals with a new campaign that replaces a short-lived effort the firm rushed to market following the Tiger Woods story. We probably all recall Accenture’s abrupt end of its relationship with the golfer and its ubiquitous “Go on, be a Tiger” advertising.
Now for something completely different, as another catch phrase goes.
Check out the New York Times for more on this story.Write a comment
Brand Thinkers
Joe Walsh
Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.