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Lesson Learned From Starbucks’ Mobile Website
Posted on December 9, 2011 at 7:46 am
The explosion in the growth of smartphones has disrupted the market and many firms have responded. Today it was announced that since the inception of Starbucks’ mobile app two years ago, which allows users to pay for their drinks via a personal barcode, Starbucks has hosted 26 million mobile transactions. That staggering number should emphasize the importance of having a strong mobile presence. App or no app, users will appreciate a well-designed, optimized mobile site much more than having to manipulate a website to view it (think resizing, endless scrolling, etc.).
As society continues to heavily rely on smartphones for answers, directions or communication, it should be apparent to organizational leaders, especially within the marketing realm, that they cannot get left in the dust. By having an easily navigable mobile-optimized website, users can conveniently find the information they are seeking.
Fact: Browsing is now mobile, no longer restricted to the desktop computer.
In summary: You do not need to have a mobile infrastructure as robust as Starbucks’, but you do need to be mobile device-accessible because it could be costing you potential clients.
For more on the Starbucks Mobile App visit www.techcrunch.com.
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