Brand Thinking
Trending Topics
Advertising Blogging Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry LinkedIn Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Print Communication Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web DevelopmentBrand Thinking Blog
Recent Posts
-
What Makes a Quality Product?
Posted on February 21, 2012 at 9:26 am
In a New York Times article, “The Apple of his Eye”, Steve Jobs is quoted as saying: “Great products, are triumphs of ‘taste.’” The article goes on: “taste, he explains, is a by-product of study, observation and being steeped in the culture of the past and present of ‘trying to expose yourself to the best things humans have done and then bring those things into what you are doing.’”
This has been my personal lifetime curriculum.
“Truly outstanding designers, engineers and managers, Jobs says, are not just 10 percent, 20 percent or 30 percent better than merely very good ones, but 10 times better. Their contributions, he adds, are the raw material of “aha” products, which make users rethink their notions, of say, a music player or cellphone.” (NY Times, Sunday, January 31, 2010)
Yes, talent, intelligence, drive and the ability to focus are central to excellence, but I agree with Jobs—the wide exposure to excellence that has gone before sets the baseline for the breakthrough “aha!”
To check out more inspiring stories and unique perspectives, visit our Brand Thinking Blog.
Write a comment
Brand Thinkers
Burkey Belser
Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.