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Conversational Branding: The infamous ‘What Do You Do?’ Question
Posted on April 13, 2012 at 2:16 pm
We’ve written previously about the ubiquitous social question, what do you do?It’s interesting, at least to us, that the answer to the question is at the heart of a brand proposition. If you can’t say it in a sentence or on some other small space, like a business card, doing so is even harder on a broader canvas like a web site, an ad, a brochure, a proposal and so on.
That’s why this particular link passed on by Jes Iadarola, Greenfield/Belser’s brand manager, caught my eye. It’s a collection of novel business cards, representing a wide swath of businesses—from a head shop to a divorce lawyer. Take a quick look. It’s an entertaining collection.
The point of sharing is that a handful of these businesses have done a masterful and memorable job explaining what they do in the card they hand out. In some ways, the card answers that ubiquitous social question for them.
Enjoy.
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Joe Walsh
Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.