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Why I’m Betting On Facebook
Posted on May 14, 2012 at 12:36 pm
I’ve been chatting with our friends the past few weeks about the upcoming Facebook offering. Obviously, everybody wants in, but it doesn’t appear many who aren’t pension funds or the 1/10th of one percenters are likely to get a bite at the Apple (Oops, wrong company. Cuddle up with the ‘Book?).We bank with Smith Barney Morgan Stanley, one of the 39 banks handling the IPO. Not all brokers, especially those on the East Coast, really get Tech. So I explained to mine that, while Facebook’s earnings may appear to be slowing, the phenom has achieved a unique place on the Internet. It’s become part of the fabric of “Internet society.” If you find a good product or service you want to share, you’re encouraged to “Like” it. This came home in spades Friday night when I took a little survey that was shared among us at Greenfield/Belser. Immediately on completion, I was encouraged to post this to my Facebook wall. You know what? That makes total sense. I just contributed my precious time to a stupid survey, for heaven’s sakes! Why wouldn’t I share that level of interest or commitment with my friends? So many businesses and organizations feel—or hope—Facebook can amplify their message or goose their SEO that it has become an automatic exercise. Imagine that. Did you like the potted plant you bought online today? Well, share that with your friends!
No, I didn’t post it to my wall. I’m in the middle of a deeply emotional backlash against Facebook and LinkedIn (but not, say, Pinterest). I’m ready to opt out of the whole damned thing just as fervently as I’m going to opt into Monday’s IPO. My wife sometimes tells me I have no desire to be “Liked”.
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Burkey Belser
Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.