Brand Thinking
Trending Topics
Advertising App of the Week Blogging Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web Development website designBrand Thinking Blog
Recent Posts
-
Now That’s Using Your Coconut: Creative Ways of Driving Business
Posted on August 8, 2012 at 5:15 pm
A gutsy Pittsburgh franchise recently used actual coconuts as part of a self-promotional, direct mailer campaign to drive awareness and sales of their marketing services (Deliver Magazine). Two hundred local, high-level marketing executives were targeted and had coconuts land on their desks. Clearly, this made a big splash (or kerplunk). The goal was to drive the marketers to jump online and fill out a survey in order to become qualified leads. The leads were then contacted for a larger marketing workshop by the company’s senior staff. Forty six percent of recipients filled out the survey and 41 of the 200 attended the workshop. The overall campaign helped this local business grow 20 percent and more than paid for putting their coconuts to work.
Use your coconut and ask us for more direct response big ideas.
Write a comment
