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Site of the Week: Quirky.com
Posted on August 13, 2012 at 4:19 pm
Quirky.com is about the power of social collaboration. It creates products and services through a collective effort: testers, critics and designers work together on the site to make products that are eventually bought by major retailers like Toys R Us and Bed Bath & Beyond. The site provides an inside look into product development and allows [...]
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Now That’s Using Your Coconut: Creative Ways of Driving Business
Posted on August 8, 2012 at 5:15 pm
A gutsy Pittsburgh franchise recently used actual coconuts as part of a self-promotional, direct mailer campaign to drive awareness and sales of their marketing services (Deliver Magazine). Two hundred local, high-level marketing executives were targeted and had coconuts land on their desks. Clearly, this made a big splash (or kerplunk). The goal was to drive [...]
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Augmented Reality
Posted on August 7, 2012 at 3:45 pm
Talk about reviving print! I just had my first Augmented Reality (AR) experience from the Philly Inquirer. They are the first newspaper in the nation to invest and execute AR. How it works: Once you have the Inquirer app for your iPhone or iPad, you can point to an image (indicated by a special icon [...]
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Site of the Week: This Exquisite Forest
Posted on August 3, 2012 at 4:07 pm
The surrealist concept of the “exquisite corpse” is “a method by which a collection of words or images is collectively assembled.” Originally conceived as a way for artistic collaborators to systematically contribute to a single work, the process has found it’s way into a more technologically interactive world, This Exquisite Forest. The pleasingly minimalist site [...]
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Search Strategy: Law Firm Keywords
Posted on August 1, 2012 at 5:41 pm
We often hear the request “rank on the first page” in relation to search strategy without much context. I always explain that everyone wants to rank at the top of Google rankings and you first need to know basic metrics about your desired keywords to get where you want to be. Research from Search Engine Land [...]
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Google Snippets Update – What’s in a Title?
Posted on July 26, 2012 at 3:03 pm
Among the daily changes to Google’s algorithm, a recent adjustment had SEO experts scratching their heads. The new Google Snippets update changes the way we strategically determine titles and title tags. Here’s a quick rundown of the modifications: For long titles and title tags, search results will now show a truncated title tag with higher keyword [...]
