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Brand Thinking Blog
Posted on June 27, 2014 at 3:01 pm
Oprah’s new site launched this past week with some interesting features. First off, there’s a little tutorial that shows up on your first visit that all new sites attempting to do something fresh and new should include. Kudos for thoughtfulness. Of course, the most interesting and obvious “innovation” is the illustrated navigation to the left. […]
Posted on June 5, 2014 at 3:17 pm
We’ve talked about this a lot. Stock photography needs to die. Yet the pace of business and the demand for more and more imagery constantly drives us back.
Posted on May 29, 2014 at 4:35 pm
The strategy behind the finished work should be obvious. Our site of the week, theinsightlabs.org, succeeds brilliantly in matching design to strategy.
Posted on May 21, 2014 at 4:13 pm
The NY Times reported that “adult subjects were more likely to choose Trix over competing brands if the rabbit was looking at them rather than away.”
Posted on May 19, 2014 at 12:08 pm
An article published by The Washington Post on May 4 tells us some effects of aging might be reversed by blood transfusions from young adults.
Posted on May 16, 2014 at 12:00 pm
Have you ever wondered where the 2,000-calorie daily recommended value on the Nutrition Facts label came from?