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Brand Thinking Blog
Posted on August 15, 2014 at 4:22 pm
“A rose by any other name would smell as sweet.” Juliet was determined… but wrong. Names do matter. In fact, Al Ries and Jack Trout argue in Positioning: The Battle for the Mind that choosing your brand name, product name or service name may be the most important strategic marketing decision you ever make. What’s the saying? […]
Posted on August 5, 2014 at 4:49 pm
Watching the PBS News Hour on scientific research into creativity led me to think more deeply about the topic. After all, creativity is a job to us. Creative discipline is a concept we try to get all of our team to understand. Creativity is not some fuzzy, ineluctable thing, but something that can be explained and trained, something […]
Posted on June 27, 2014 at 3:01 pm
Oprah’s new site launched this past week with some interesting features. First off, there’s a little tutorial that shows up on your first visit that all new sites attempting to do something fresh and new should include. Kudos for thoughtfulness. Of course, the most interesting and obvious “innovation” is the illustrated navigation to the left. […]
Posted on June 5, 2014 at 3:17 pm
We’ve talked about this a lot. Stock photography needs to die. Yet the pace of business and the demand for more and more imagery constantly drives us back.
Posted on May 29, 2014 at 4:35 pm
The strategy behind the finished work should be obvious. Our site of the week, theinsightlabs.org, succeeds brilliantly in matching design to strategy.
Posted on May 21, 2014 at 4:13 pm
The NY Times reported that “adult subjects were more likely to choose Trix over competing brands if the rabbit was looking at them rather than away.”