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Hegel, Sales and Services Branding
Posted on April 30, 2013 at 11:38 am
As a kid in high school, I was profoundly affected by the Hegel’s idea of the dialectic, the back and forth of ideas (left/right, liberal/conservative, etc.) that drives the history of politics and thought in the world. Seemed like a darned good explanation to me. Put this on a timeline and imagine a spiraling rocket [...]
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Is Responsive Design the Answer for the Future?
Posted on April 29, 2013 at 12:33 pm
We won’t speak for you, but we find ourselves easily swept along by the headlines today, headlines that tend to polarize rather than foster a thoughtful discussion. The latest rush to judgment involves responsive design, the design and construction of a website that allows it to adjust automatically to different screen sizes—desktop, tablet or mobile. [...]
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Greenfield/Belser Scores Big in the National Law Journal’s “Best Of” List for 2013
Posted on April 1, 2013 at 11:54 am
Another first place finish for Greenfield/Belser! The readers of the National Law Journal rated Greenfield/Belser as the nation’s best Legal Marketing and Branding firm. The annual “Best Of” The National Law Journal Readers Rankings showcases firms who prevailed among their competitors in providing the essentials to compete in today’s legal market. In addition to taking [...]
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What to Look for in a Content Management System
Posted on January 28, 2013 at 5:02 pm
By now, your website is probably run by a Content Management System (CMS). You may be surprised at how that system has become both the repository and engine of your dynamic marketing content—biographies, service descriptions, experience and thought leadership. You may not fully appreciate what kind of CMS you’ve got and what kind you’ll need [...]
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Designing Holiday Cards, Ho, Ho, Ho
Posted on December 27, 2012 at 4:18 pm
Snow is officially out, done, kaput. Having received approximately 17,000 holiday cards with snow as the creative motif and having created approximately one thousand snow-themed cards for our long-suffering clients, we now declare that snow is officially no longer an acceptable subject for electronic holiday cards. Snow joins the list of banned images that include [...]
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How Often Should Websites Be Redesigned?
Posted on December 10, 2012 at 2:41 pm
These days, at some point in every meeting, someone asks “How often should our website be redesigned?” Good question. We have a gut instinct as to the answer—every three years. Web technology is changing so fast you’re quite likely to have fallen seriously behind even in that short period. Think about it: social media as [...]
Brand Thinkers
Burkey Belser
Burkey Belser, president and creative director, pioneered legal services marketing. He has been quoted on brand design topics by dozens of industry publications and is highly rated as a speaker on topics from branding to information design.