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How To Tweet With Substance
Posted on March 23, 2011 at 2:00 pm
Let’s say you’ve started with Twitter. Now what? Your business can hardly be broken down in 140-character posts. Twitter can be incredibly relevant to your business–here’s how to use it well: Link to relevant breaking news. A tweet does not have to contain all the details–just the headline and then a link (using a URL [...]
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Keep Up With Your Firm’s Alumni-The First Course
Posted on March 18, 2011 at 9:00 am
Let’s face it, breaking up is hard to do. But when your firm loses a valuable employee, it doesn’t have to mean goodbye forever. In fact, some of your best future referrals–or even clients–will come from your alumni. Here’s how to build a platform to stay in touch: Don’t leave the connection in the hands [...]
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The Interactive Experience
Posted on March 17, 2011 at 9:36 am
Most B2B and, in particular, professional services firms follow a conventional, templated, prefab mold with their websites. The result? They suffer from a paralyzing sameness of both style and function and fail to impress or differentiate because they look, feel and sound the same. For years, Greenfield/Belser has advocated and helped its clients realize a [...]
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Why Blog–The Third Course
Posted on March 3, 2011 at 10:14 am
Building upon the operational elements of blogging and some tips on what to blog about, here’s the rationale for why to blog, to help this tactic gain traction in your organization: Blogs are a core element of your SEO strategy. Because blogs are updated more frequently than your website, every time you update your blog, [...]
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Even the Royals Tweet
Posted on March 2, 2011 at 1:02 pm
The times, they are a changing: Today Buckingham Palace announced the official website for the Royal Wedding of Prince William and Catherine Middleton. While design and branding of the site are practically non-existent, the website is notable for a few things: The site is structured as a blog – nearly every element on it is [...]
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New Content Management System Transforms User Experience
Posted on February 23, 2011 at 11:20 am
Version 6 of Point & Clique is an entirely new content management engine that puts marketers in firm control of their website with a transformed user experience powered by intuition. Based on over ten years of experience with earlier systems and 30 years of experience branding services, we have redesigned the philosophy, structure and interface [...]