Trending TopicsAdvertising App of the Week Branding Design Facebook Google Information Design Innovation Legal Industry Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Productivity Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web Development website design Website Launch
Brand Thinking Blog
Posted on July 2, 2014 at 9:46 am
The Business Marketing Association hosted its annual combine in Chicago recently. The keynote address was given by General Electric’s CMO, Beth Comstock. I don’t know Beth, but I like her already. Speaking on the difference between B2C and B2B marketing, she observed, “Good marketing is the same at the end of the day—we’re all about […]
Posted on May 22, 2014 at 3:01 pm
Using techniques and tips from Ava‘s training, our speaker reinforced the age-old importance of clear feedback in new ways.
Posted on May 22, 2014 at 2:50 pm
When a client has a compelling story, strong leadership, a business problem to solve and the will to take creative risks, the end product is wonderful.
Posted on May 15, 2014 at 4:57 pm
Check out the 59th issue of our Big Idea series to learn more about the fundamentals of using video to expand your brand and messaging on your site.
Posted on May 2, 2014 at 12:55 pm
During the past year, we have seen a return to the basics that drive brand quality and ultimately, business development. Solid marketing research, strategy and creative expression partnered with increasingly sophisticated technology appear to be trending again. It’s about time. Business development and growth remain top priorities for 2014, as they were last year. However, attention-earning, integrated marketing […]
Posted on April 18, 2014 at 10:33 am
Brand naming is among the hardest things we do because everyone’s an expert and the changes are often emotional. It’s grinding work that takes its toll, but we certainly love the challenge. We also enjoy commenting on brand name changes when we are not on the hook to deliver the new name. It is easier […]