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Brand Thinking Blog
Posted on August 15, 2014 at 4:22 pm
“A rose by any other name would smell as sweet.” Juliet was determined… but wrong. Names do matter. In fact, Al Ries and Jack Trout argue in Positioning: The Battle for the Mind that choosing your brand name, product name or service name may be the most important strategic marketing decision you ever make. What’s the saying? […]
Posted on August 13, 2014 at 3:11 pm
Earlier this month, two clients called us to get started on this year’s holiday greetings; gold stars to them. On the other end of the spectrum, we know we’ll get a couple panicked calls in early December, too. Most of our clients are in the middle—running a little behind but not enough to panic. For […]
Posted on August 7, 2014 at 5:35 pm
If our client requests for responsive websites are a bellwether, responsive design appears to be on the uptick. There are still reasons and arguments for and against the responsive option. However, when responsive is chosen as the right strategy, the result is pretty darn cool. Two recently launched client sites illustrate this point—one is for Hemenway & Barnes and […]
Posted on July 2, 2014 at 9:46 am
The Business Marketing Association hosted its annual combine in Chicago recently. The keynote address was given by General Electric’s CMO, Beth Comstock. I don’t know Beth, but I like her already. Speaking on the difference between B2C and B2B marketing, she observed, “Good marketing is the same at the end of the day—we’re all about […]
Posted on May 22, 2014 at 3:01 pm
Using techniques and tips from Ava‘s training, our speaker reinforced the age-old importance of clear feedback in new ways.
Posted on May 22, 2014 at 2:50 pm
When a client has a compelling story, strong leadership, a business problem to solve and the will to take creative risks, the end product is wonderful.