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Heart Healthy Brand Advertising
Posted on May 8, 2013 at 5:11 pm
I keep this ad on my desktop for two reasons: One, it reminds me to exercise. It’s a shame that anyone needs a reminder to do so, but if you’re not an inveterate gym rat—and I’m not—you take your perspiration inspirations wherever you can get them. Two, speaking of inspiration, great ads (and marketing) speak [...]
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The Marketing Ecosystem Appears in Consulting Magazine
Posted on April 25, 2013 at 1:20 pm
For better or worse, brand communications—from building awareness at the treetops via advertising, PR and websites all the way to your direct sales efforts through events, pitches and proposals—are rooted in technology. The irony is that the promise of technology—more marketing efficiencies and effectiveness—often makes for more complexity, not less. It has never been easy [...]
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Site of the Week: Arnall Golden Gregory
Posted on November 12, 2012 at 4:06 pm
Congratulations to the Atlanta-based law firm Arnall Golden Gregory. Their recent relaunch of agg.com has earned immediate and glowing client, internal audience and peer reviews. Days after going live, their site took second place in LMA’s Southeastern Chapter Your Honor Awards. This accolade was awarded even without key judging analytics about visit increases, additional time [...]
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“Who’s Next?” Is Your Site Mobile-Friendly, Yet?
Posted on November 7, 2012 at 12:51 pm
In their 1971 classic song, “Goin’ Mobile,” from the album Who’s Next, The Who inadvertently summed up the mobile phone user experience. Take one of Pete Townsend’s verses for example: “I can pull up by the curb I can make it on the road Goin’ mobile I can stop in any street Inviting people that [...]
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The Marketing Ecosystem
Posted on October 31, 2012 at 5:37 pm
Have you ever wondered how to make sense of the muddled landscape of marketing technologies? The latest research from Greenfield/Belser organizes the marketing ecosystem into a comprehensible profile of industry leading technologies. You’ll find: • the essential questions you need to ask about each management tool • the most highly rated technologies in each category [...]
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The Marketing Ecosystem
Posted on October 11, 2012 at 12:48 pm
Fresh brands are rooted in integrated technologies. Understand, organize and manage your marketing ecosystem. Imagine a Consumer Reports® for marketing technologies. Find out the most highly rated technologies in eleven separate categories of brand management. Call for your copy of our research now. For better or worse, brand communications—from building awareness at the treetops via advertising, [...]
Brand Thinkers
Joe Walsh
Joe Walsh, a life long professional services marketer, is a principal and creative director with Greenfield Belser. He offers clients a wealth of sophisticated brand positioning, market research, creative development and media planning skills.