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Online Marketing Strategies for Small Budgets
Posted on March 13, 2012 at 9:50 am
One of Greenfield/Belser’s senior strategists, Kim Proxmire, recently wrote an article on online marketing strategies for companies with small budgets. Here is an excerpt: There’s no reason a smaller firm’s online marketing program can’t be just as successful as a megafirm’s—even with a much smaller budget. But it does require focus. No more knee-jerk decisions, [...]
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How to Create a Strategic Marketing Plan
Posted on February 2, 2012 at 11:51 am
One of Greenfield/Belser’s senior strategists, Kim Proxmire, recently wrote an article on how businesses can create a strategic marketing plan. Here is an excerpt: Even in a compromised economy, the only bad marketing is no marketing. Only slightly better than no marketing is aimless marketing, with no strategic plan—particularly when resources are thin and competition [...]
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Run Ahead of the Pack
Posted on October 14, 2010 at 8:35 am
Joe Calve reached out to us when writing an article for a recent LMA Strategies issue. In a nutshell, he was trying to explain: “What are the key elements that differentiate world-class from run-of-the-pack law firm marketing and business development groups?” More than happy to throw our two cents into the ring, several of us [...]
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Kim Proxmire
Kim has over 18 years of professional services marketing and brand strategy development, the majority has been spent as a legal marketing and branding consultant for professional services firms across the country.