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The Downton Abbey Express: All Change?
Posted on January 18, 2013 at 4:16 pm
For many months, uneasy questions have plagued us: Would Mary and Matthew make it down the aisle? Does the strangely-sideburned O’Brien have another nasty scheme up her sleeve? What is in store for Sybil and her working-class husband, Branson? Will Anna ever stop referring to her husband as “Mr. Bates?” Fortunately, relief is here. Yes, [...]
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“Not a Box”: Think Creatively!
Posted on December 17, 2012 at 6:02 pm
Once upon a time, Greenfield/Belser designed a pro bono website for The Reading Connection. Our relationship with The Reading Connection goes back years. Their mission—improving the lives of at-risk children and families by helping them create and sustain literacy-rich environments and motivation for reading—inspires us. Now, every year at Christmas, we select a book to [...]
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Apocalypse Not: An Assessment of Working Through Hurricane Sandy
Posted on November 29, 2012 at 1:34 pm
Several weeks after the onslaught of Hurricane Sandy, which halted public transportation, shut down schools and closed the federal government for two days as the storm rattled through DC, we have had a chance to perform a post-mortem of how well we functioned without access to the office. Trees had fallen, power went out in [...]
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Design—Designation—Destination: Baggage Tags
Posted on November 1, 2012 at 2:48 pm
Consider the humble baggage tag. Let’s say you traveled back from Italy to Chicago post a well-deserved vacation. Your plane stops in Frankfurt first and then meanders over to New York for another aircraft change. You spend a fair bit of that trip worrying if you and the contraband white truffles you hid in some [...]
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The Marketing Ecosystem: Brand Management Tools
Posted on October 30, 2012 at 10:28 am
So, you’ve created a memorable website with modern, eye-catching graphics and pushed out some snappy copy in your new marketing materials. Your staff bios sing. Your mailers look polished. Your brand promise truly encapsulates your firm’s offerings. Your brand has arrived! Now all you have to do is keep your website and brand collateral synchronized [...]
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The Marketing Ecosystem: Employee Data Management
Posted on October 24, 2012 at 12:07 pm
Managing human resources information in a secure, timely and cohesive way is necessary to businesses running smoothly (and compliantly). Organizing employee information on your desktop, however, can be a challenge—different excel sheets for personnel data, time and attendance, benefits, payroll, recruiting and tracking job applicants, performance reviews—make it tough to generate an accurate picture of [...]
