Brand Thinking
Trending Topics
Advertising App of the Week Blogging Branding Design Digital Cookbook Facebook Google Information Design Innovation Legal Industry Marketing Mobile Mobile apps On Branding Online Advertising Online Communications On Technology Professional Services SEO Site of the Week Site Usability Social Media Social Networking Thought Leadership Twitter Video Web Design Web Development website designBrand Thinking Blog
Author archive
-
Effective Landing Pages: Converting the User to a Buyer
Posted on February 16, 2011 at 4:27 pm
Here is the situation: I’ve convinced my team and management to move forward with an SEM campaign. I’ve carved out money in our budget for the pay-per-click ads, determined the services I want to promote, finalized keyword groups and ad copy, and have given Google AdWords the greenlight to start. But, assuming everything goes according [...]
-
What Do Your Photos Say About You?
Posted on December 10, 2010 at 2:08 pm
If pictures are worth a thousand words, what are yours saying? Sadly, too many business-to-business websites are illustrated with meaningless images like office buildings, lobbies, empty conference rooms, skylines and bridges. No offense, but we know your firm works in a building and we suspect you have conference rooms and lobbies. This type of imagery [...]
-
Information Overload
Posted on November 30, 2010 at 10:10 am
There is a great quote in the Pixar movie, “The Incredibles”: Mom: “Everyone’s special.” Kid: “That’s the same as saying no one is.” When it comes to the real estate on a professional services or other B2B homepage, this couldn’t be more true. The more you allow people, industry groups or service areas to “feel [...]