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  • Digital Cookbook 2011

    By , and

    Posted on May 16, 2011 at 3:46 pm

    This year’s story is a refrain of the last: “Every time we, as marketers, think we’ve seen it all, we see it again; something new, that is.” Last year we were pounding the table about SEO and SEM—those ingredients simply had to be in your cupboard. Now, just as the services world is beginning to perk up and take notice, another challenge has risen to which we must attend…The world is going mobile. And much faster than we imagined.

    By 2013, the Internet will be accessed by mobile devices more often than by desktop computers. But what is your next step? Should you run to the kitchen and create another app to add to the millions already out there? Or is your time better spent elsewhere?

    (By the way, we’ve just begun with the metaphors. Hang on to your apron!)

    Digital Cookbook 2011 will tell you how to serve up the best menu, even with meager resources. Expect to keep hearing about the slightly more familiar eTerritory of websites, SEO and SEM. As with our Digital Outlook 2010, our goal is to bring you up to the minute so you can make a solid case for your next marketing step. We’d also like to alleviate your anxiety on the one hand while encouraging you to ratchet up your efforts on the other. Our groundbreaking study in 2002, Why Firms Fail, Why Firms Succeed, determined that only 43% of the business issues that firms thought critical to their survival really were. We want you to focus the right dollar on the right problem. Then, relax and enjoy the meal. You’ll have done all you can.

    To download your copy click here.

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  • Digital Marketing 2010

    By , and

    Posted on March 22, 2010 at 4:28 pm



    Download your copy of Digital Marketing 2010, our latest research on Finding and Choosing Professionals on the Web.

    Webinar series
    Earlier this month, Greenfield/Belser (and The Brand Research Company) completed a three-part webinar series on digital marketing. View the seminars on YouTube from your own desktop:

    Finding and Choosing Professionals
    Designing the Interactive Experience
    Pioneering the Digital Relationship

    Select “Play All Videos” to play each video in the playlist in succession.

    Contact us
    Have a question? You can contact us a variety of ways:

    Call us at 202.775.0333 to request a tailored seminar on digital marketing for your organization.

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